There is no question that the special event industry has taken an enormous hit from the current pandemic. It’s heartbreaking to witness, nonetheless certainly not the time to quit.

I believe that the “new normal” has a place for us creatives. I personally thrive on problem solving and creating outside the box concepts.  When faced with adversity, you can either panic or pivot.  I prefer the latter.

The world needs entertainment, inspiration, networking and a guiding hand – now more than ever!  You need to keep your brand working for you.

I would be honored to support you, your team  and your future visions. 

I have over 25 years of experience in event production and marketing.  I have produced for some of the largest corporations and industry leaders. No project is too large or too small.

You do not have to navigate this unprecedented terrain alone.

Breathe.  We’ve got this!


Tonya Farrens, is the founder of Tonya Farrens Productions, a conscious marketing and event production firm,  as well as  Lux Icery, purveyors of handcrafted frozen cocktails, sold to concession companies nationwide, The Lab craft infusions and Spark Spirits. Tonya is also the executive director for The Bringing Happy Back Foundation.

For over 25 years, Tonya has worked with industry leaders around the globe to create one of a kind events and campaigns, including holding executive roles with Cirque du Soleil and touring with best-selling author, Gary Zukav.

It wasn’t until she lost her father to suicide in 2015 that she realized that production wasn’t just about entertaining or networking; it is also highly therapeutic.

By utilizing art, dance, music and video, she is developing inspiring events to promote mental wellness and create platforms for open dialogue about suicide and the stigma surrounding it. These events bring communities and families together to empower, educate and entertain.

Spark Spirits

We have a winner!!

HA! See what I did there? Fun with words…

I’m just days away from launching my first private label whiskey called, Jackpot Whiskey,  the “original winner’s whiskey”,

Jackpot Whiskey is an American single malt whiskey, infused with cardamom, clove and orange.  It’s reminiscent of a traditional old fashioned. Yummy!

After decades of creating one of a kind cocktails and infusions, I’m over the moon to be working with Bend Distillery and preparing to roll out the barrels. The marketing launch of this delicious new whiskey has just commenced and limited edition bottles are finally available!

Creating a spirit with the gaming community in mind, helps bridge my Vegas life with the craft distillery magic of my home state of Oregon.

It’s a win/win… HA!! I kill me.

Covid-19 may have shut down my companies but never my spirit. It’s comeback time!

Remember, you attract what you expect. So, think BIG!

To launch, we are offering the first batch in a collector bottle, with numbered label. It can be personalized for yourself or as a gift, as well.

Your collector’s bottle will arrive in a custom wood crate and packaged with real shredded us currency, from the Federal Reserve. 


The Lab

It’s been one heck of a wild year for us all.

This time last year, I was elated. I had a new home, several incredible clients and my company, Lux Icery, had just negotiated a deal to sell our frozen craft cocktails to Seattle Seahawks fans.

2020 was gonna be my year!!

All of my work had one common denominator… large crowds! I did freelance trade show marketing and made cocktails for concession companies.

Along comes Covid- 19 and within 36 hours, all income streams were silenced. I was confident the closures couldn’t last long. Wrong!

Here we are one full year later and still no spectators, trade shows or festivals.

Time to pivot and make my covid comeback!

I’ve utilized the past several months to create new products and experiences that are compliant to our “new normal”. My other companies will come back in due time, but in the meantime, let’s get crafty.

Introducing The Lab – craft infusions

Those that know me understand I have a passion for complex flavors. Whether it be culinary or mixology, I am drawn to recipes that are spicy and sweet, tart and savory or lively and refreshing.

I utilized months of lockdown to create a range of infusions, that I’m ready to unleash.  Everything from thai infused sesame oils, ginger raw sugar, teas, coffees, vinegars and our new pop rock candy cocktail rims. Dozens of new flavorful products! 

And because adulting is hard, we have handcrafted spirits, infused with fresh herbs, spices, citrus, botanicals and secrets.

Have you ever wanted your very own spirit brand?

Now you can!!

Join us at The Lab for private tastings, that match your flavor profile. Then select your favorite and let us create your handcrafted bottle, label and packaging.

Perfect gifts for family, friends, clients, employees or for yourself.

Order up!

Tonya Farrens 702-969-9861 tonyafarrens@gmail.com

“Don’t stop until you’re proud”